Kyle Barich


Kyle has been leading teams, brands, clients, and agencies for more than 25 years. He led Norvasc, the best-selling antihypertensive in the world, and the global launch of Viagra, one of the most successful launches in pharmaceutical history. He helped lead CDM Princeton from start-up to hot agency brand with more than 120 talented staff members. Now, as CEO of CDM, Kyle leads with a belief in constant personal and organizational growth, transparency of communication, and fun. Can’t forget fun.

Chris Palmer

President, CDM New York

Lipitor. Norvasc. Viagra. Victoza. Xarelto. Over the course of his career, Chris’s name has been associated with some pretty big names in the world of healthcare. And while undoubtedly proud of his part in driving the success of these brands, Chris is even prouder of names like “John,” “Carolyn,” and “Ted” (among countless others)—people he works with who are the strongest, smartest, toughest lifechangers in the business.

Gregg Geider

President, CDM Princeton

As President of CDM Princeton, Gregg is focused on top-tier talent, the support and development of lifechanging, award-winning work, and Client Love.

Gregg was previously EVP at FCB in NY, a Managing Director of Pace (an ICC/Lowe agency) and an account leader at Harrison & Star. He has played a critical role in over 30 healthcare product launches.